Conversion strategy for growth-stage fiber brands
You’re building a beautiful brand — one your customers genuinely love.Now it’s time to support it with data-driven messaging and full-funnel marketing built to scale.
I work with CMOs and marketing directors to:
✅ Optimize your funnel from first touch to repeat purchase using strategic messaging, audience insights, and data-backed decision-making✅ Write and execute campaigns that integrate across email, web, and Meta Ads — driven by revenue, not guesswork✅ Improve ROAS and retention by identifying drop-offs, segmenting more effectively, and increasing conversion at key moments✅ Lead performance reviews with metrics that matter: revenue per send, CTR, AOV, LTV, and campaign ROI
What You Can Expect
Before:
🚫 Email flows set up, but under-optimized
🚫 Meta Ads running, but not converting
🚫 No clear visibility into ROAS or campaign effectiveness
🚫 Inconsistent content tied to launches or growth cyclesAfter partnering with me:
✅ Revenue per email send increases with targeted segmentation + behavioral triggers
✅ 5x–7x ROAS on Meta Ads from warm audience retargeting and product-specific pushes
✅ PDP and campaign rewrites reduce bounce and increase AOV
✅ Strategic alignment across email, ads, and content — with monthly reporting and optimization
Meet Olivia — Your Fractional Copy & Conversion Strategist
I’ve led copy, campaign strategy, and performance optimization for brands ranging from growth-stage startups to enterprise data companies. I know what it takes to build messaging that’s grounded in psychology, aligned to KPIs, and built for scale.But I’m also an avid knitter who’s heavily immersed in the fiber community — and I’ve seen firsthand how much potential yarn and pattern brands leave untapped when their marketing doesn't match the quality of their products.Now, I help high-revenue fiber businesses grow with strategic copy, full-funnel conversion plans, and high-performing paid campaigns — all while preserving the heart of their handmade brand.Because when your words reflect the care you put into every skein, good things happen.
Conversion-Optimized Retainer Packages
All packages are customizable, built to support growth-stage teams, and executed with a conversion strategist's eye.
Foundations Retainer
Build a strong, consistent marketing presence with hands-on messaging and campaign execution.Best for: Growing brands that need consistent support across email and Meta Ads, but already have a clear marketing plan in place.
Includes:
✅ 4 custom email campaigns/month (promo, nurture, launch, or retention)
✅ Up to 4 Meta Ad copy sets/month (for retargeting, sales, or content promotion)
✅ Monthly strategy report with email & ad insights (CTR, RPS, ROAS benchmarks)
✅ Quarterly campaign strategy call to align on upcoming product pushes
✅ Light copyediting of PDPs, banners, or site assets (up to 3/month)
✅ Slack/email access for on-demand feedback and updates
Outcome: A fully supported marketing rhythm that keeps your brand present, persuasive, and primed for growth.
$3,800/month
Growth Retainer
Turn your funnel into a revenue engine by layering on lifecycle flows, conversion insights, and monthly optimization.Best for: Brands ready to scale with better segmentation, optimized flows, and smarter ad spend.
Everything in Foundations, plus:
✅ Strategic email segmentation & flow planning (welcome, post-purchase, re-engagement, retention)
✅ 1 flow build or optimization/month (4–6 emails per flow)
✅ 2 PDP or landing page rewrites/month using conversion hierarchy & VOC research
✅ Bi-weekly performance check-ins & campaign planning calls
✅ Meta Ad performance review & repositioning suggestions
✅ Monthly growth dashboard: revenue per send, AOV, flow conversion, ROAS, etc.
✅ Up to 2 creative briefs for product or campaign launches
Outcome: Strategic growth through better retention, smarter campaigns, and conversion-optimized assets across email, web, and ads.
Conversion Partner Retainer
Bring on a fractional CMO-level partner to lead messaging strategy, performance review, and end-to-end campaign ownership.Best for: Marketing leaders who want an embedded strategist running messaging, copy, and growth analysis across all touchpoints.
Everything in Growth, plus:
✅ Weekly strategy + execution syncs with your internal team
✅ Quarterly campaign calendars with A/B testing recommendations
✅ Lead generation copy: quizzes, lead magnets, and gated content
✅ Full funnel audits & conversion reports every 6 weeks
✅ Monthly Meta Ads strategy updates (audience testing + creative direction)
✅ Content repurposing across email → blog → Meta Ads
✅ Internal asset reviews: launch decks, brand messaging, or marketing guides
✅ Full oversight of campaign performance (no hand-holding required)
Outcome: A strategic copy and conversion lead embedded in your business — driving performance across launches, retention, and paid growth.
$8,200/month
Try Before You Scale: Low-Risk Paid Trial
Not ready to commit to a full retainer? Start with a paid trial project designed to give your team a clear sense of how I think, write, and deliver — with real assets you can actually use.
- ✅ A 30-minute kickoff call to align on your goals and audience
- ✅ A custom-built, 2–3 email mini flow or 1 promotional campaign
- ✅ One Meta ad copy set for retargeting or promotion
- ✅ Strategic breakdown of why I wrote what I wrote — based on buyer psychology and funnel positioning
- ✅ Loom walk-through + optional light revisions
This isn’t a “test project.” It’s a strategic engagement built to prove value, fast — with real deliverables you can deploy.
Investment: $1,200 flat
(Credited toward your first retainer if we move forward)
Book a call to explore if this fits your team’s timeline and goals.
How This Works
Initial Onboarding & Audit
We start with a strategic session to review your funnel, map buyer behavior, and align goals. You’ll get immediate insight into what to improve now.
Ongoing Campaign & Performance Delivery
You’ll receive messaging and assets in line with your calendar, plus detailed reporting on revenue impact, list health, and ad performance.
Collaboration & Strategy
From Slack check-ins to campaign brainstorms, I work as an extension of your team — not just a vendor. You’ll always know what’s working and what we’re testing next.
Let’s Chat
Looking to boost performance across email, ads, and product pages — but not sure where to start?
Whether you’re scaling your retention strategy or exploring a full-funnel revamp, I’d love to hear about your goals and show you what’s possible with strategic copy and conversion-led messaging.
Booking a discovery call is a chance to explore if we’re the right fit — no pressure, just a focused conversation about how to move your marketing forward.
FAQs
Can you match our brand’s voice and tone?
Yes — part of my onboarding process includes a brand voice audit and tone-mapping exercise. I’ll review past campaigns, product messaging, and customer language to ensure the copy sounds like you — just more strategic.
What does communication and collaboration look like?
We’ll collaborate via Google Meet, shared docs, and async feedback loops in Slack or email. I operate like an extension of your team — with regular strategy check-ins and responsive communication.
How do revisions work?
Each retainer includes strategic reviews and one round of revisions per deliverable. I welcome your input and aim to ensure every asset meets the mark on voice, clarity, and performance.
Do you guarantee a certain ROI or revenue lift?
While I can’t promise a specific outcome, everything I deliver is designed with revenue in mind. I rely on marketing psychology, funnel data, and proven messaging frameworks to improve key performance metrics like revenue per send, AOV, CTR, and ROAS.
What’s your typical turnaround time?
Most deliverables are completed within 7–10 business days. Larger flows and campaigns may take 2–3 weeks depending on complexity. I’ll share timelines during onboarding, and rush capacity is available if needed.
Do you handle design, implementation, or tech setup?
My core focus is crafting high-converting copy and the strategic framework that supports it. Implementation — including email platform setup, Meta Ads buildout, or CMS uploads — can be included if scoped in advance. I also support performance tracking and reporting by reviewing key metrics like revenue per send, CTR, AOV, and ROAS. If your team needs help executing or interpreting results, I can collaborate directly with internal or external stakeholders to ensure the strategy is implemented effectively.
